Why should your business make use of Instagram

2020 has forced a lot of companies to reconsider their marketing strategies and move to a more digital approach, leaving a lot of business owners out of their comfort zone.

Where should you start? What platforms are worth investing in?

Well, this week we want to focus on Instagram and why your business should be featured on Instagram.

1. Instagram is growing allowing you more exposure

Instagram has more than 1 billion users every month, with more than 500 million users using Instagram stories a day.

34 percent of them being millennials and 38 percent checking the site multiple times each day.

With these statistics, your business is bound to gain more exposure by making use of a dedicated Instagram strategy.

2. Leveling the playing field

Yes, We are mentioning this gain because Digital Marketing allows you to market your small business in the same manner as larger companies.

Of course, even for the best-known companies, success will not come overnight, but if a marketing team wants to get their organization on the map, they can do so by keeping an active presence and maintaining a routine of at least one post per day.

3. Instagram stories affirm your business values

Making use of Instagram stories can make your business more relatable, allowing to see your business as more than a faceless company.

The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there.

“People do business with people” this is still relevant in our current digital age.

62% of people say they have become more interested in a brand or product after seeing it in Stories

4. Hashtags can generate more visibility

As a new business on the block, you may be intimidated by the competition, but with the proper use of hashtags, you can separate your company from the herd.

Hashtags are essentially keywords that summarize what your post is saying.

So take time and really think about these hashtags.

5. Easier to engage with your customers

The way people do business has changed and customers need real-time interaction with your brand. Instagram allows you to do just that through comments, direct messages, and likes.

6. 200 million Instagram users visit at least one business profile daily

Stas indicate that users spend an average of 18 minutes per day making use of the platform

So, what are Instagram users doing during those 28 minutes?

A large portion of them is checking out business profiles. Is yours one they might want to visit?

7. 11% of social media users shop on Instagram

It is not surprising, the top reasons for using Instagram are looking at photos and videos. But more than one in ten users are using the platform specifically to shop or find new products.

8. More than 50% of Instagram accounts use Explore every month

The Explore tab is just another feature that Instagram offers users where they can discover new content and new accounts to follow. Getting your content featured on Explore is a key way to expose your brand to new followers.

Partner with Splash Activations today and start your Instagram Marketing

splashactivations@gmail.com